VIEW Optometry is redefining what it means to deliver independent eye care. We provide the right tools, support, and expertise to help private practices compete against corporate-based care models. Our commitment to excellence, innovation, and sustainability allows every eye doctor in our network to deliver exceptional patient care while building a practice that truly stands out in its community. At VIEW Optometry, we believe in a future where independent optometry isn’t just preserved—it’s elevated.
Your Home for Independent Practice
Patients deserve a personalized eye care experience without corporate pressures to conform to a one-size-fits-all approach. Unlike other eye care outlets, our private practices offer patients traditional, small business sensibility while utilizing the cutting-edge technology and convenience they deserve.
An Alliance For Independent Doctors
Every practice is owned and operated by optometrists—not corporations.
An Alternative to Private Equity Buyouts
We help you stay up-to-date and in control of your small business—so that practice remains enjoyable and profitable.
Keep Independent Optometry Thriving
We never compromise on eye doctor autonomy. Every eye doctor in VIEW Optometry is a member of the AOA and their state affiliate.
Business Solutions That Work
We offer the business tools, vendor access, and professional support independent practices need to stay competitive.
Why Partner with VIEW Optometry?
We believe you deserve a more secure and certain future for your practice by joining a powerful, collective voice—the voice of the truly independent optometrist. Our founder optometrists have a proven track record of practice growth and success, and have also personally taken up the cause of protecting independent optometry from outside forces through strong political and regulatory advocacy.
As a VIEW Optometry member, we will do the same for you. Our carefully selected industry relationships and vendor partners, who share our passion for independence, will propel your practice to greater productivity, efficiency, competitiveness, and profitability. Your practice will stand apart as the eye care cornerstone in your community—defined by excellence, expertise, and trust.
INDEPENDENCE WITHOUT ISOLATION
Your like-minded colleagues share insights and strategies that keep you ahead.
EXCLUSIVE BUSINESS SUPPORT
Special vendor pricing, marketing strategies, consulting services, and logistics solutions are pillars of support for your practice.
TECHNOLOGY AT YOUR FINGERTIPS
Stay ahead with cutting-edge practice tools, performance analytics, digital patient engagement, and efficiency-driven solutions that enhance both care and profitability.
FREEDOM TO FOCUS ON WHAT MATTERS
Whether you decide to join our VIEW Alliance or our VIEW VSO, we give you the tools you need to compete and thrive as an independent practice.
Preserving Quality Eye Care in Your Community
We are redefining quality eye care nationwide, delivering exceptional service, advanced technology, and personalized patient care in every community we serve. If you own a private optometry practice that prioritizes high quality, personalized care that is free of corporate influence, VIEW Optometry is your network of like-minded peers.
The Values That Guide Us
At VIEW Optometry, our values shape everything we do. We are more than a network—we are a movement, bringing together the best in independent eye care to ensure exceptional patient experiences, thriving private practices, and a future where independent optometry leads the industry.
WE LOVE WHAT WE DO
We enjoy bringing high-quality eye care to the people of our communities.
WE ARE PROUDLY INDEPENDENT
Our care is free from corporate influence, ensuring our decisions always focus on what’s best for our patients.
WE BUILD AND GROW TOGETHER
Our practice is built on a foundation of honesty, transparency, and respect for our patients and each other as team members.
WE ARE CONNECTED TO PURPOSE
We are part of a legacy rooted in optometric history, and we are making our mark on the future.
