Helping Independent Optometrists Thrive
In an industry increasingly controlled by vision benefit managers (VBMs), retail optical chains, and private equity groups, we offer a better path—one that allows optometrists to own, operate, and grow their practices on their own terms.
Whether you're looking for business support, vendor partnerships, or a community of like-minded independent ODs, VIEW Optometry provides the tools and resources to help your practice thrive without sacrificing quality of patient care or autonomy.
Find Out How We Can Help You Succeed
If you're an independent optometrist looking for a family of like-minded colleagues, VIEW Optometry is here for you. Together we will keep independent optometry strong across generations while helping you grow, optimize, or strengthen your practice today.
Contact us to learn more about how our VIEW VSO or VIEW Alliance can help you stay independent while thriving in private practice.
Two Ways to Partner With VIEW Optometry
We understand that many great private practices already have a strong brand identity. That’s why we offer two ways to participate—VIEW VSO and VIEW Alliance—allowing optometrists to choose the level of support that best fits their goals.
VIEW Vision Support Organization (VSO)
For optometrists looking for a strong retail brand for their practice, along with unified business operations and support.
The VIEW VSO is designed to help independent optometrists own a VIEW Optometry-branded private practice while utilizing an ideal combination of business products and services.
Benefits of the VSO Model:
- Buying Power: Access top-tier discounts through exclusive vendor partnerships.
- Uniform Business Support: Benefit from an ideal combination of best practices to reduce administrative burdens and increase profitability.
- Streamlined Operations: Tried-and-true practice management and technology solutions for quality consistency.
- Centralized Vendor Billing: Make one convenient monthly payment for all vendor purchases.
- Keeping Independent Optometry Strong: Dedicated to preserving independent optometry through advocacy and strength in numbers.
- Exclusive Market Service Area: Only one VIEW Optometry-branded practice will exist in a specified city or market area.
VIEW Alliance
For optometrists who want the convenience of centralized vendor billing and access to a la carte VIEW services and discounts, while maintaining their own practice brand and identity.
The VIEW Alliance is ideal for independent practices that want to keep their brand identity while gaining access to centralized vendor billing, exclusive pricing, and shared knowledge—all while supporting the mission of VIEW Optometry. This doctor alliance allows you to stay competitive and profitable without changing how you run your practice.
Benefits of the View Alliance:
- Maintain Practice Brand Identity: Keep your established practice name that patients recognize.
- A la carte Business Solutions: Choose only the resources and vendor partnerships that fit your needs.
- Centralized Vendor Billing: Make one convenient monthly payment for all vendor purchases.
- Keeping Independent Optometry Strong: Dedicated to preserving independent optometry through advocacy and strength in numbers.
- Buying Power: Access top-tier discounts through exclusive vendor partnerships.
Benefit
Reduce overhead costs while continuing to provide top-tier patient care.
Access top-tier discounts through exclusive vendor partnerships.
Join a community of independent optometrists who collaborate on best practices.
Dedicated to preserving independent optometry through advocacy and strength in numbers.
Make one convenient payment per month for all vendor purchases.
Scale your practice with consulting, specialty services, and business optimization.
Keep your practice independent across generations with access to expert advice and consulting.
Benefit from an ideal combination of best practices to reduce administrative burdens and increase profitability.
Tried-and-true practice management and technology solutions for quality consistency.
Only one VIEW Optometry-branded practice will exist in a specified city or market area.
Keep your established practice name that patients recognize.
Choose only the resources and vendor partnerships that fit your needs.
Why Choose VIEW Optometry?
Unlike corporate-owned networks or private equity-backed groups, VIEW Optometry was founded by optometrists, for optometrists. We believe independence is the future of eye care, and we provide the support, resources, and cost advantages to make it possible.
WE LOVE WHAT WE DO
We enjoy bringing high-quality eye care to the people of our communities.
WE ARE PROUDLY INDEPENDENT
Our care is free from corporate influence, ensuring our decisions always focus on what’s best for our patients.
WE BUILD AND GROW TOGETHER
We offer the business tools, vendor access, and community support independent practices need to stay competitive.
WE ARE CONNECTED TO PURPOSE
We are part of a legacy rooted in optometric history, and we are making our mark on the future.